Wednesday, March 04, 2009

All the Right Turns

By Kathleen Rogers

In today’s confusing and disheartening economic landscape, it’s more important than ever to navigate carefully -- and make the right turns. At least, that’s what shipping giant UPS is doing. After implementing a “right turn” strategy (taking more right turns than left to avoid idling in left turn lanes) UPS has saved over 30 million miles of driving -- including three million gallons of fuel and $600 million dollars a year from the change -- not to mention countless tons of carbon emissions. The rest of us can learn from this strategy and start our own “right turn” campaign.

UPS, however, isn’t the only big green giant: Wal-Mart, the second largest procurer of energy only to the U.S. government, has made a pledge to be supplied 100 percent by renewable energy; to create zero waste; and to sell greener products. The retailer is also building skylight/dimming system into its new stores. As daylight increases, skylights allow Wal-Mart to dim the lights or even turn them off, thereby reducing the demand for electricity during peak hours. This system results in an annual savings of about 250 million kwh a year, enough to power approximately 23,000 homes. Corporations like Hewlett Packard, Toyota, and even British Petroleum have taken steps toward greening their production. And J.P. Morgan Chase is investing $2 billion of its own capital to fund renewable energy projects such as wind farms and solar in 17 states. Chase believes an investment in renewable energy will help revitalize rural communities and by creating jobs and increasing the local tax base. More and more, companies are finding that simple green solutions are attractive.