Saturday, July 28, 2007

Getting Blogged at the BlogHer Conference

Candidates to women bloggers:
Wish we could be there; have a nice conference

CHICAGO--You would think that all of the presidential candidates, Republican and Democrat, would be interested in talking to a gathering of women bloggers from across the U.S. After all, it's said the women's votes will ultimately decide who the next president will be. Lisa Stone, BlogHer's CEO, said that all the candidates were invited to either appear or send surrogates. But as far as anyone could tell, only Hillary Clinton and John Edwards sent surrogates. Clinton sent Dana Singiser, her women's outreach coordinator, while Edwards sent campaign blogger Tracy Russo along with a real powerhouse of a surrogate, his wife, Elizabeth, who happens to be a longtime blogger.

Among the more interesting sessions I attended at BlogHer was the one titled: Patriots Act: How to Turn Your Blog into a GOtV (Get Out the Vote) Machine. There Kim Gandy, president of the National Organization for Women (NOW), was joined Liza Sabater of Culture Kitchen, Sarah Simmons of the John McCain campaign, and Zephyr Teachout, who had served in the 2004 election as Howard Dean's director of online organizing discussed ways of motivating your particular online community to turn out at the polls.

One way: add a "badge" or button to your blog that links directly to voter registration forms or info.

More politics coverage later.

--Adele M. Stan

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