The Power of the Latina Vote

By Jessica Gonzalez-Rojas

It is undeniable that the Latino vote had a tremendous impact on the election. Approximately 17.9 million Latinos are currently eligible to vote, 9.1 million of whom are women, and since 2004, the number of Latinos registered to vote has doubled.

Early exit polling suggests that Latinos overwhelmingly supported Obama, with 67 percent voting for Obama and 30 percent voting for McCain. According to the University of Massachusetts's Center for Women in Politics and Public Policy, Latinas have become increasingly engaged in politics, making up 5 percent of total voter turnout (Latino men made up 4 percent). Latino overall support for Obama became especially significant in the battleground states of Colorado, Florida, Nevada, New Mexico and Virginia; all of which have large and growing Latino populations, and all of which were carried by Obama. These statistics are just proof of the fact that the Latino vote matters more than ever before.

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